SoftCity Enhances Scope of Services Available to Software Developers
Social commerce site SoftCity facilitates customer support for Avanquest Software
MONTREAL – September 22, 2010 - SoftCity, the first social commerce website dedicated
to software, today announced that it will now host the online customer support facility in North
America for Avanquest Software (EPA: AVQ), a leading global software developer and publisher
with popular software brands including Nova Development and Hallmark. SoftCity offers its
developer partners the tools to ensure leading edge customer service in several formats to best suit
customer needs, including online chat, telephone support and email. (Please click here to view the
home page for technical support for all Avanquest products.)
SoftCity enables Avanquest to be in direct contact with its most passionate and devoted users. Full
support is provided for all products by Avanquest staff, who are responsible for populating SoftCity
with valuable support materials. Avanquest product managers and developers directly talk to end
users, allowing them to learn from users and create solutions that better meet their needs. SoftCity's
forums provide another outlet for customers seeking help to tap a large pool of software experts and
enthusiasts. Users, or "SoftCitizens," are then rewarded with an online currency called SoftDollars
for answering questions or offering tips to members.
Initially merely a tool for communication and discussions, the social network is gradually becoming
the cornerstone of software use on the Internet. Using SoftCity as a "Social Customer Care"
destination, Avanquest positions itself among the forerunners in the software industry. "SoftCity
gathers a growing number of passionate software experts in an ideal online destination where
customer concerns can really be taken care of," commented Bruno Vanryb, co-founder, President
and CEO of Avanquest Software. "By partnering with SoftCity for its online customer support
facility, Avanquest demonstrates its commitment to provide an improved software experience to its
users while meeting growing demands for genuine interaction."
"SoftCity allows us to provide our users an improved customer care experience and the benefit
of SoftCity's experts community, said Roger S. Bloxberg, Chief Executive Officers, Avanquest
North America, Inc. "With SoftCity, we make an even more meaningful commitment to help our
customers with any problems they may have with their software."
"We are pleased to offer another benefit to SoftCity developers and their customers," added
Blaise Rabaud, co-founder and CEO of SoftCity. "SoftCity developers can now integrate full-
service technical support into their SoftCity online stores in addition to receiving generous sales
commissions, account support, marketing expertise, sales tracking and access to the Microsoft®
SoftCity enables its software developer partners like Avanquest to utilize the social commerce site
for all software activities such as to promote and sell software, interact with customers directly,
cross-promote with other developers, earn commissions through affiliate sales and purchases, and
now provide customer support to end users.
To get the latest updates, follow SoftCity on Twitter.
SoftCity is the first social commerce website dedicated to software enthusiasts. The online site
merges a social media community with an online shopping marketplace to purchase software.
SoftCity developers, users and experts interact in a community via the SoftCity Café that
provides knowledge, expertise, and resources as well as a chance to earn SoftDollars, a virtual
currency, to use in the SoftCity Marketplace. The Marketplace provides users the chance to try
and buy software while earning more SoftDollars for each purchase. For the first time, software
users have one online community for all their software needs. Visit www.SoftCity.com and
become part of the first community for software enthusiasts.
About Avanquest Software
Avanquest Software (EPA: AVQ), is a world leader in developing and publishing software for
businesses and consumers, in categories ranging from mobility to utilities by way of multimedia.
Avanquest Software strives to ensure that all its software can interact, so that the convergence
between the PC, Internet services and the smart phone is as complete and secure as possible. The
passion that drives our teams, the high technological added value of the software and the solid
presence of the Group in North America, Europe and Asia make Avanquest Software one of the
top 10 consumer software publishers in the world. Since it was established in 1984, the company
has put innovation at the core of its business and invested heavily every year in research and
development, supporting its teams of engineers scattered throughout France, the United States,
Canada and China, working every day to create the best software today and tomorrow. Avanquest
Software has been listed on Euronext since 1996. For any additional information, please visit these
sites http://www.avanquest.com or http://group.avanquest.com.
Vantage Communications (For SoftCity)
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