SoftCity Launches Developer Program Combining Social Community Interaction with Increased Revenue Opportunities

ISVs, software developers can earn more revenue and get feedback from users through website's revolutionary social sales model

MONTREAL – May 26, 2010 – SoftCity , the first social commerce site dedicated to software, today announced its developer program that enables independent software vendors (ISVs) and developers to join and reap the benefits of its revolutionary community where software enthusiasts meet, discuss, buy and rate software. Developers now have the opportunity not only to promote and sell software (and receive automatic payment) but also to interact with customers, cross promote with other developers, and even earn commissions through affiliate sales and purchases made by their customers.

Developers can take advantage of SoftCity's unique revenue structure, where developers receive payments of up to 75% based on their own software sales, plus a 10% sales commission on all purchases made by their invited members that have registered. SoftCity also provides a wide range of tools and services including support, marketing expertise and easy management of software accounts and sales tracking at no cost. The developer program already has attracted reputable software developers such as Avanquest Software (EPA: AVQ), which is also a founding member.

"The goal of SoftCity is to change the software sales process by creating a social community of buyers and developers," said Marc-Antoine Ross, co-founder and COO of SoftCity. “Typical download sites are merely transactional. At SoftCity, software developers can interact with users, gain feedback to improve their products and develop their own community of users. Their products are reviewed by leading software experts. It is truly a win-win situation for software development."

Until June 30, 2010, SoftCity will provide a promotion for new developers to automatically be upgraded to Gold status for six months. This provides developers with a higher percentage of sales and free recognition on the SoftCity home page. Additional information on how to become a developer is available at: http://web.softcity.com/developer/launch.php.

About SoftCity
SoftCity is the first social commerce website dedicated to software enthusiasts. The online site merges a social media community with an online shopping marketplace to purchase software. SoftCity developers, users and experts interact in a community via the SoftCity Café that provides knowledge, expertise, and resources as well as a chance to earn SoftDollars, a virtual currency, to use in the SoftCity Marketplace. The Marketplace provides users the chance to try and buy software while earning more SoftDollars for each purchase. For the first time, software users have one online community for all their software needs. Visit www.SoftCity.com and become part of the first community for software enthusiasts.

Contacts:
Marc-Antoine Ross
SoftCity
Email: mross@softcity.com

Fran Bosecker:
Vantage Communications (For SoftCity)
Tel: +845-536-1416
Email: fbosecker@pr-vantage.com




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